Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore... More
Coca-Cola tests NFC advertising in Singapore
Social media
Starbucks China adds NFC to festive check-in campaign
The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline. More
eProvenance tracks wine shipments with NFC
Adding NFC temperature sensors to cases of wine “will motivate importers to verify quality conditions, give retailers more information to share at point of sale, and lead consumers to check the quality of what they are buying,” says the wine tracking specialist’s founder. More
KPMG reports on consumer attitudes to mobile
A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain. More
Art lovers rate exhibits with NFC
Visitors to the STRP Festival in the Netherlands can use NFC phones to tag exhibits with keywords, share their experience via social media, rate individual exhibits and create a personalised poster incorporating their favourite experiences. More
Tapit goes green
NFC marketing specialist Tapit is to supply Australian recycling company Envirobank with NFC tags for use on its public-facing waste recycling stations... More
Betapond launches NFC check-in service
Early partnerships for the new RewardAble platform are already in place with “some of the leading US entertainment and technology companies,” says the Ireland-based Facebook developer. More
UPM announces improved NFC tags
Finnish tag manufacturer UPM RFID has introduced a portfolio of NFC tags featuring NXP’s NTAG203 chip, which was announced earlier today... More
3GTV adds NFC to grocery store shelves
“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network. More
Museum of London adds NFC
Visitors to the museum can find out more about particular exhibits, access vouchers, book tickets and connect via social media. More
Gartner’s Hype Cycle places NFC at ‘Peak of Inflated Expectations’
The Emerging Technologies Hype Cycle is designed “to highlight the common pattern of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation,” says the company. More
Ticketfriend unveils NFC event ticketing system
The new service is designed to provide event promoters with an end-to-end ticketing system which is cheaper than existing solutions and provides a wide range of added value social media, marketing and promotion options. More
Nokia launches online NFC store
A new online service is designed to make it easy for businesses to begin using NFC by providing smart posters and business cards that enable customers to ‘like’ a retailer on Facebook, follow it on Twitter and check in on Foursquare as well as a range of other tag reading solutions. More
Nokia and Jiepang demo NFC check-ins
Nokia has teamed up with China’s leading location-based service Jiepang to demonstrate NFC social check-in services... More
NFC news in brief • 17 May 2011
News in brief from the NFC world and beyond: US files lawsuit against Verifone/Hypercom deal • iPhone 5 unlikely to support NFC payments, says analyst • ‘Paper’ phone unveiled • Vivotech adds NFC to mag stripe terminals • Hashable adds NFC to contacts app • Sequent raises funds • Connecthings invests in Lifera • and more… More
Google and Foursquare offer NFC check-ins at I/O event
Delegates attending the Google I/O developer conference in California this week will be able to check in to Foursquare using NFC phones... More
China’s Jiepang unveils NFC-based check-ins
China’s answer to Foursquare and Gowalla has begun trials with NFC check-ins, Asia-centric tech blog TechNode reports... More
6Starz introduces NFC social networking for venues
Bars, restaurants and nightclubs will be able to use the NFC-based service to communicate with regular customers and provide them with incentives for inviting friends to meet up at the venue. More
Poken launches NFC social networking and offers platform
The new service lets consumers connect online with people they meet in the real world, receive and share offers and rewards, and collect information from tags and smart posters via either an NFC phone or a low cost NFC-enabled Poken device. More