Identive’s Tagtrail NFC platform is being used in deliver information to visitors to the GSMA’s Connected City exhibit at Mobile World Congress 2013... More
Identive powers NFC at MWC Connected City
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Scanther offers merchant tags
US startup Scanther is raising funds on Indiegogo for a combined mobile website plus NFC tag package for independent retailers... More
London pub picks NFC for social media marketing
Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More
Auchan picks mobile barcodes for France’s MCX
“Our goal is to create the m-payment standard within the retail sector, independent of any telephone operators and banks,” says the head of Flash’n Pay, a new mobile wallet brand that has been created by one of the country’s largest grocery retailers and is set to go head to head with the French carriers’ NFC-based Cityzi service. More
TapMyBiz adds NFC cards
Israeli start up TapMyBiz can now supply customised NFC business cards over the web... More
Edenred tests NFC meal vouchers in Milan
“This important testing project marks a watershed for the entire industry and charts the path for the future development of meal vouchers,” says the Ticket Restaurant and Luncheon Vouchers operator. More
Intellitix opens in Australia
Event ticketing and payments specialist Intellitix has opened an office in Sydney, Australia... More
Thinaire expands NFC platform
US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms... More
Tag-a-Bag tests NFC baggage tracking service
Israeli start-up Tag-a-Bag has begun beta testing an NFC-based travel service that uses baggage labels equipped with NFC tags to help travellers manage their journeys... More
Australian ski resort picks NFC for tourist info
Fifty businesses in the Australian alpine resort of Falls Creek, the largest in the state of Victoria, have been equipped to provide information to visitors via NFC... More
Theme park connects visitors to Facebook with NFC
NFC social networking specialist Getyoo has developed a contactless system that allows theme park visitors to post real-time Facebook ‘likes’ for rides they enjoy... More
Samsung paves the way for NFC ticketing at music events
The handset maker has teamed up with events promoter Kilimanjaro Live to replace traditional tickets with contactless wristbands that provide access to the events and can be linked to ticket holders’ social media profiles. More
JCDecaux and Kinetic report results of Reading NFC advertising pilot
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Foursquare adds NFC to BB
BlackBerry NFC phone users can now check into locations via NFC, as well as share places and tips with each other and Android NFC phone users, with the addition of NFC support to the BlackBerry edition of Foursquare... More
Danone delivers information to new moms via NFC
The food company’s baby nutrition division in Singapore has released findings from a pilot project which has seen 400 NFC tags being placed in supermarkets, clinics and in homes to provide new mothers with information on a range of parenting and nutritional topics. More
Narian launches low cost NFC platform for retailers
NFC4Retail, which provides merchants with a suite of NFC apps designed to improve the in-store shopping experience, is now available in 21 countries. The service costs US$20 per store per month and is free of charge during an initial public beta period. More
2012 NFC Global Competition finalists announced
The NFC Forum and Wima have announced the finalists for their jointly-run Tap Into Innovation: NFC Global Competition 2012... More
RIM demos NFC check-ins at MWC
Visitors to the BlackBerry stand at this week’s Mobile World Congress can use their NFC phone, or an RFID card provided by RIM, to share information collected at ‘Like Stations’ on Twitter and Facebook... More
NXP to showcase NFC at MWC
NXP is to showcase NFC applications from six partners at its booth at the Mobile World Congress next week:... More
KDDI launches NFC in Japan
The mobile network operator will begin commercial NFC services from the end of January with partners including Japan Airlines, credit card issuers, loyalty programme providers and retailers. More