Kik adds QR to messaging app

Mobile messaging app Kik has introduced Kik Codes, QR codes which can be assigned to users and scanned to start a conversation or used by brands to send out offers... More


Oxigen Wallet loyalty program partnership

Indian mobile wallet provider Oxigen Wallet has partnered with loyalty program provider PayBack to allow customers to earn PayBack points and redeem them as cash, to make online and bill payments... More






Twitter invests in beacon marketer Swirl

Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m... More


Snapchat adopts QR friending

Photo messaging platform Snapchat is letting users add friends to their social network by scanning Snaptags, unique QR codes assigned to each user... More