News in brief from the NFC world and beyond: Caen bids for NFC • Sprint adds mobile wallet • Vivotech’s Dubai deal • Microsoft tags retailers • Mobile payments boost banks • Paying cash keeps you slim • NCR buys into mobile barcodes More
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NFC news in brief • 18 Oct 2010
News in brief from the NFC world and beyond: Mass transit aims for contactless standard • O2’s location-based ads • Mobile barcode usage up 700% • RF-SIM supplier set for IPO • Proximity advertising to net $6bn in 2015 • UK leads US in coupon interest • and more… More
CellTrust to offer low cost NFC provisioning and personalisation solution
Mobile network operators and service providers could save hundreds of thousands of dollars using SecureSMS to provision and personalise NFC applications over the air, says CellTrust’s CEO. More
McDonalds, Arby’s, Qdoba, Dairy Queen and Dunkin’ Donuts testing Tetherball’s mobile loyalty system
“The results we’ve seen since launching our mobile rewards program in early July are greater than even our most optimistic projections,” says Brent Higgins of Aztec Partners, one of Qdoba Mexican Grill’s largest franchisees. More
Dairy Queen tests stickers for targeted mobile coupon campaigns
“Tetherball’s sticker-based mobile marketing service lets us provide great offers to our customers in a fun and easy way,” says the desserts and fast food restaurant chain. More
Fraunhofer researcher delivers update on NFC vulnerabilities
URI spoofing and redirection — where an authorised NFC tag is replaced with one that points to a resource under a fraudster’s control — is still an issue, says security researcher Collin Mulliner. More