UK-based Signbox has introduced a new, weatherproof version of its Enlighten NFC smart poster that can be deployed out of doors... More
Signbox lights up NFC outdoors
Smart posters
Charity adds emotion to missing person posters with NFC
A poster campaign for British charity Missing People uses NFC tags to enable users to listen to a recording of a phone call made to the charity in order to “create an immediate emotional response to the advertisement and help the charity demonstrate what it’s like for those who don’t know how to make that first call.” More
JCDecaux and Kinetic report results of Reading NFC advertising pilot
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Oman cinemas test NFC
The City Cinema chain in Oman has been testing out NFC smart posters to enable customers to find out more about forthcoming movies... More
Thinaire launches NFC marketing platform
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”... More
2012 NFC Global Competition finalists announced
The NFC Forum and Wima have announced the finalists for their jointly-run Tap Into Innovation: NFC Global Competition 2012... More
Mobile superstore trial sets out to discover how poster shopping will change the future of retailing
Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing. More
Poken moves to Silicon Valley with $2m investment
NFC gadget and marketing platform provider Poken has announced a US$2M investment round led by Swisscom Ventures and Credit Suisse... More
Japanese and Korean carriers to launch cross-border NFC coupons
The first international NFC marketing service is to go live on 1 April, allowing customers of NTT Docomo and KT to collect and redeem special offers from NFC posters in both Japan and Korea — and payments and ticketing services as well as the participation of carriers in additional Asian countries are set to follow. More
Santander unveils first NFC wallet to offer both Visa and MasterCard payments
The banking giant, the eighth largest in the world, has partnered with Orange for the development and introduction of the first NFC payments solution to support cards issued by both Visa and MasterCard. More
Isis details NFC wallet plans
“The Isis mobile wallet, set for release in two US cities this summer, will feature a prepaid card with cash already loaded and a capability to ‘follow’ participating merchants to receive coupons and other offers,” reports Digital Transactions, which attended an event held by Isis last week in Austin, Texas... More
Orange UK announces Quick Tap treats for 200,000 NFC customers
Two hundred thousand UK customers have now been equipped with NFC phones they will be able to use to tap smart posters and receive special rewards, says the mobile network operator. More
Turkish payments group BKM joins NFC Forum
BKM, which acts as an NFC trusted service manager for member banks in Turkey, has joined the NFC Forum and revealed that four more banks are now ready to roll out NFC services. More
Forum to put on NFC showcase in Frankfurt
The NFC Forum is to hold a public exhibition of NFC technology during its quarterly members’ meeting in Frankfurt next week... More
Helsinki uses 20,000 NFC tags
Nearly 20,000 NFC tags from UPM RFID will be embedded in smart posters and stickers used to promote Helsinki’s year as the World Design Capital... More
KDDI launches NFC in Japan
The mobile network operator will begin commercial NFC services from the end of January with partners including Japan Airlines, credit card issuers, loyalty programme providers and retailers. More
Clubbers tap to call cabs
Club-goers in the Croatian capital Zagreb were able to order a ride home during December by tapping an NFC poster to call a taxi... More
Coca-Cola tests NFC advertising in Singapore
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore... More
Smart tests NFC payments in Manila
Smart Communications and Philippines bank BDO have conducted an NFC payments trial at the World Bazaar Festival in Manila... More
ABI forecasts NFC tag market
Smart posters and mobile marketing programmes have used more than half the NFC tags shipped to date and will account for 70% of shipments in 2016, according to a new report from ABI Research... More