NFC World

Jersey Mike’s loyalty launch shows regional differences in consumer acceptance of NFC

Jersey Mike's Subs

More than 200,000 of the sandwich chain’s customers have signed up for a loyalty program that offers both NFC tags and barcode-based ID. In southern California many outlets have seen almost half their customers choose to use the tags while those in other regions are only moving to mobile contactless as they become more familiar with the technology. More








NFC World

Spoonity picks NFC for loyalty

A new loyalty platform for independent restaurants and cafés has begun pilot testing in Ottawa, Canada. Spoonity uses NFC tags to identify customers and NFC phones to administer points and rewards... More



NFC World

Survey reports on consumer attitudes to next-gen loyalty

The Logic Group

“There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More