Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay... More
UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits... More
US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards as they shop... More
Samsung is providing Galaxy NFC device owners with a range of exclusive rewards and incentives via a new service that offers access to VIP lounges and suites, seat upgrades and vouchers for concessions and merchandise at 41 AEG venues across the US... More
US sandwich chain Planet Sub is now offering customers a mobile app that lets them make payments and earn rewards... More
US family restaurant chain Denny’s is piloting a mobile rewards program that lets diners use an iOS or Android app to collect a point for every dollar they spend... More
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More
POS maker Verifone has expanded its Way2Ride mobile payments service to Philadelphia, allowing taxi users in the US city to pay for their journey using a sound-based proximity mobile communications technology... More
Attendees at this week’s HP Discover 2014 Conference in Las Vegas have been able to earn rewards for visiting all areas of the show by taking part in a mobile scavenger hunt... More
Mobile payments provider Powa Technologies has acquired Hong Kong-based MPayMe for US$75m and signed up Taiwan Mobile to offer its PowaTag mobile payments platform... More
Australia’s Bendigo Bank has partnered with Samsung to rollout Redy, a mobile payments service that lets shoppers make payments and receive rewards by scanning a QR code generated by a merchant’s tablet-based POS terminal... More
Barclaycard is to make contactless payment wristbands available to anyone with a UK bank account or credit card next year... More
Upmarket Swedish dress shirt maker Four Levent is using NFC tags built into its garments to reward clients for referring new customers to its website... More
Russia’s Alfa-Bank has introduced a new savings account linked to an activity tracker, which rewards customers who exercise more with a higher interest rate... More
Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part... More
UK-based mobile payments, loyalty and rewards startup Yoyo has raised US$5m to expand its service... More
San Francisco Soup Company, operator of 17 soup, salad and sandwich restaurants around the Bay Area, has selected mobile solutions provider Punchh to create a customised mobile guest rewards program... More
Mobile payments provider Znap has showcased NFC payments at the New York Sound City conference and music festival and will also introduce its solution in the UK at a Liverpool Sound City event on May 20... More
Salon de Wallet, a mobile membership service for Japanese beauty salons, is to add mobile coupons that can be redeemed via NFC or mobile barcodes, using a solution developed by C-Sam, Dai Nippon Printing, carrier KDDI and POS provider HyperSoft... More
US fuel and convenience store chain Maverik will start accepting Isis mobile payments at the pump this month, using Wayne Tap NFC/Contactless readers... More