Ringly raises US$5.1m for light-up rings

Wearable technology company Ringly has raised US$5.1m in Series A funding to produce a range of connected jewellery that links to a smartphone, and alerts the wearer with a variety of customizable notifications by lighting up and vibrating... More



Starwood Hotels picks Bluetooth for mobile room keys that work on smartphones and Apple Watch

Starwood's SPG Keyless Bluetooth mobile key

Starwood Hotels & Resorts Worldwide has unveiled a mobile keyless entry system that will allow guests to use smartphones to unlock rooms using Bluetooth at 150 hotels around the globe by early 2015. The service will also be available via an Apple Watch app when the new wearable device ships next year, the hotel chain has told NFC World+. More


Football fans get BLE promos

UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country... More


Revolution Money founder raises funds for location-based marketing venture

Hangit's Jason Hogg

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More






InMarket reports on attitudes to beacon messages

Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found... More



DMA warns on push messaging

One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found... More