Lose your wallet — Apple — “Use Apple Pay to get exclusive offers for a limited time in Greenwich Village, Nolita, Park Slope, and Williamsburg.”
Promotion
AmEx to personalize rewards to specific members and products
On the Money: Credit cards to perfect targeting program — The Associated Press — “American Express is piloting a program that will allow merchants to reward customers for purchasing specific items at their stores, starting with online merchant Boxed… Beyond promoting specific items, the change will also let American Express and its merchant customers target promotions to very specific customers.”
Apple Pay runs Springtime Savings promo with ten leading brands
Latest Apple Pay promo offers 15-30% discounts from Adidas, Boxed, Goat, Headout, Saks Fifth Avenue, more — 9to5Mac — “Apple has been running regular weekly Apple Pay promos for some time now, but this week is offering deals from not just one brand but ten of them. Deals range from free rush shipping to discounts of up to 30%… The offers are applicable when using Apple Pay as your payment method either through the relevant apps, or on the web.”
Apple Pay runs free meal delivery promotion
Apple Pay’s new promo offers up to three free deliveries from Grubhub, Seamless, and Eat24 — MacRumors — “To take advantage of the March Madness-themed promotion, customers can enter the code “HOOPS” at checkout in Grubhub, Seamless, and Eat24 (in apps or on websites), and pay for their orders via Apple Pay to get a free delivery. The offer is limited to three redemptions per diner and three per device during the promo period, and does not cover the cost of the meal in the order.”
Apple Pay runs first promo to work both online and in-app
Apple offering Valentine’s Day discount for Apple Pay purchases via 1-800-Flowers — 9To5Mac — “Apple is giving users a $15 discount at the merchant when checking out with Apple Pay. This offer is valid online, or through the app, making it the first Apple Pay promo to be available both in-app and online… Apple has been offering weekly in-app Apple Pay discounts as it looks to push more users to try out the payment method. Last week, Apple offered Under Armour users discounts when checking out with Apple Pay. Previous weeks have offered discounts for Dunkin’ Donuts users, the Goat sneaker app, and SpotHero parking.”
Campari fridge magnets let customers order drinks via NFC
Out of Espolòn Tequila or Aperol? Touch your phone to your new Campari America refrigerator magnet to automatically order more — Campari America — “When consumers want to order or re-order their favorite Campari America brand, they simply touch their iPhone or Android smartphone to one of six available branded ‘smart’ magnets. The NFC chip embedded in the magnet then prompts Drizly to open the specific website page for that brand and gives the consumer the option to add the item to their cart and immediately check out, with the product being delivered by local retailers — all in one cohesive mobile experience.”
Ikea calls for innovative ‘digital communication carrier’ solutions
Ikea Open Innovation Challenge in printed electronics — Printed Electronics World — “Ikea has invited a selection of companies to propose innovative ideas and technologies aiming at e-labels and/or digital communication carriers… The communication carriers are media conveying information, analog today, attached to Ikea products or as in-store communication.”
GfK: Promoting the security of mobile payments could be the key to wider adoption
What’s really holding back in-store mobile payments? — GfK — “While security is often buried in promotional content to some degree, elevating this message to the first position could be a key to quicker adoption. The message of ‘the safest way to pay’ may be the path forward for mobile payments.”
China UnionPay launches mobile wallet app
UnionPay takes mobile payment services fight to Alibaba and Tencent with integrated app — South China Morning Post — “UnionPay said the app could be linked to more than one bank account by different banks with all of their mobile payment services accepted and conducted via the platform… The country’s dominant bank card clearing service provider also launched a nationwide promotional campaign with aggressive discounts to attract consumers who have been increasingly using Alipay and Tenpay services for shopping.”
Esso lets UK drivers pay at the pump with their mobile phone
Esso App promises to increase sales by decreasing footfall — Better Retailing — “Esso is rolling out a mobile payments Esso App that allows drivers to pay for their fuel without getting out of their car… The technology works through the existing Epos system, and Esso says it is supporting traders in part funding the £1,000 (US$1,329) cost of installing the system… The technology is “significantly cheaper” than pay at pump terminals, which cost approximately £10,000 (US$13,292) per pump… The Esso App also allows forecourt traders to send tailored promotions to app users on their phones while they fill up.”
Spanish winemaker uses NFC in major promotional campaign
Spanish luxury winemaker Barbadillo has added promotional neck collars equipped with NFC tags to 126,000 bottles of its best-selling Castillo de San Diego white wine for a nationwide campaign that gives customers the chance to win a €1,000 (US$1,172) prize... More
AIB celebrates Apple Pay launch with €0.01 ice cream cones
AIB celebrates Apple Pay launch with €0.01 ice cream cones — Irish Mirror — “Apple Pay ice cream trucks will be arriving at a number of locations across the country this weekend to celebrate the arrival of Apple Pay for AIB customers. The trucks will travel through Dublin, Cork and Galway offering €0.01 cent ice cream cones to AIB customers with Apple Pay on an eligible device.”
Google is running a massive Android Pay promo in Australia with 200,000 prizes worth $1.6 million
Google is running a massive Android Pay promo in Australia with 200,000 prizes worth $1.6 million — Android Police — “The gist is that you must be setting up Android Pay for the first time, or you must have set up a card previously but never used it. When you set up a new card in Australia or use your existing card for the first time, you will kick off a 30-day promo. Each transaction (up to 10 per day) gives you a virtual envelope, which could award you up to $500 in gift cards when opened.”
San Francisco retailers offer special discounts and prizes through Apple Pay
US consumers will be given exclusive offers and discounts on purchases when they choose to make a payment using Apple Pay in stores across the Hayes Valley Shopping District and San Francisco Marina as part of Apple’s Lose your Wallet promotion... More
LG Pay goes live in Korea with Wireless Magnetic Communication technology
LG has announced the launch of its LG Pay mobile payments service in Korea, allowing consumers with the LG G6 smartphone to make mobile payments using the service’s Wireless Magnetic Communication (WMC) technology... More
Mahindra Comviva adds offers and promotions to mobile money platform
PARTNER NEWS: Mahindra Comviva is making it possible for mobile money operators to increase user engagement with the addition of a new service that enables relevant offers and promotions to be delivered automatically to users’ mobile devices... More
Finnish distiller adds NFC tags to gin bottles
Finnish distiller Northern Lights Spirits (NLS) is to include NFC tags on premium Kalevala Gin bottles, allowing it to “instantly deliver authentication messages, brand stories, promotional offers, product news and other relevant content” to customers... More
Apple Pay most popular mobile payment service among US retailers, survey finds
Apple Pay has the largest percentage of supporting US merchants with 36% accepting the mobile payment service today, up from 16% last year, research released by Boston Retail Partners (BRP) reveals... More
Apple Pay in Australia ‘will encourage credit card competition’
Apple Pay could encourage competition between banks on credit cards in Australia, prompting more promotions and discounts, according to Apple’s latest submission to the Australian Competition and Consumer Commission (ACCC)... More
Square cuts processing costs to promote Apple Pay
Mobile POS provider Square is encouraging small traders across the US to promote Apple Pay to customers by letting them process more than US$12,000 worth of Apple Pay payments for free — a saving of $350 in processing costs... More