What's New in Payments

AmEx to personalize rewards to specific members and products

On the Money: Credit cards to perfect targeting program — The Associated Press — “American Express is piloting a program that will allow merchants to reward customers for purchasing specific items at their stores, starting with online merchant Boxed… Beyond promoting specific items, the change will also let American Express and its merchant customers target promotions to very specific customers.”


What's New in Payments

Apple Pay runs Springtime Savings promo with ten leading brands

Latest Apple Pay promo offers 15-30% discounts from Adidas, Boxed, Goat, Headout, Saks Fifth Avenue, more — 9to5Mac — “Apple has been running regular weekly Apple Pay promos for some time now, but this week is offering deals from not just one brand but ten of them. Deals range from free rush shipping to discounts of up to 30%… The offers are applicable when using Apple Pay as your payment method either through the relevant apps, or on the web.”


What's New in Payments

Apple Pay runs free meal delivery promotion

Apple Pay’s new promo offers up to three free deliveries from Grubhub, Seamless, and Eat24 — MacRumors — “To take advantage of the March Madness-themed promotion, customers can enter the code “HOOPS” at checkout in Grubhub, Seamless, and Eat24 (in apps or on websites), and pay for their orders via Apple Pay to get a free delivery. The offer is limited to three redemptions per diner and three per device during the promo period, and does not cover the cost of the meal in the order.”


What's New in Payments

Apple Pay runs first promo to work both online and in-app

Apple offering Valentine’s Day discount for Apple Pay purchases via 1-800-Flowers — 9To5Mac — “Apple is giving users a $15 discount at the merchant when checking out with Apple Pay. This offer is valid online, or through the app, making it the first Apple Pay promo to be available both in-app and online… Apple has been offering weekly in-app Apple Pay discounts as it looks to push more users to try out the payment method. Last week, Apple offered Under Armour users discounts when checking out with Apple Pay. Previous weeks have offered discounts for Dunkin’ Donuts users, the Goat sneaker app, and SpotHero parking.”


NFC World

Campari fridge magnets let customers order drinks via NFC

Out of Espolòn Tequila or Aperol? Touch your phone to your new Campari America refrigerator magnet to automatically order more — Campari America — “When consumers want to order or re-order their favorite Campari America brand, they simply touch their iPhone or Android smartphone to one of six available branded ‘smart’ magnets. The NFC chip embedded in the magnet then prompts Drizly to open the specific website page for that brand and gives the consumer the option to add the item to their cart and immediately check out, with the product being delivered by local retailers — all in one cohesive mobile experience.”


NFC World

Ikea calls for innovative ‘digital communication carrier’ solutions

Ikea Open Innovation Challenge in printed electronics — Printed Electronics World — “Ikea has invited a selection of companies to propose innovative ideas and technologies aiming at e-labels and/or digital communication carriers… The communication carriers are media conveying information, analog today, attached to Ikea products or as in-store communication.”



What's New in Payments

China UnionPay launches mobile wallet app

UnionPay takes mobile payment services fight to Alibaba and Tencent with integrated app — South China Morning Post — “UnionPay said the app could be linked to more than one bank account by different banks with all of their mobile payment services accepted and conducted via the platform… The country’s dominant bank card clearing service provider also launched a nationwide promotional campaign with aggressive discounts to attract consumers who have been increasingly using Alipay and Tenpay services for shopping.”


What's New in Payments

Esso lets UK drivers pay at the pump with their mobile phone

Esso App promises to increase sales by decreasing footfall — Better Retailing — “Esso is rolling out a mobile payments Esso App that allows drivers to pay for their fuel without getting out of their car… The technology works through the existing Epos system, and Esso says it is supporting traders in part funding the £1,000 (US$1,329) cost of installing the system… The technology is “significantly cheaper” than pay at pump terminals, which cost approximately £10,000 (US$13,292) per pump… The Esso App also allows forecourt traders to send tailored promotions to app users on their phones while they fill up.”



What's New in Payments

AIB celebrates Apple Pay launch with €0.01 ice cream cones

AIB celebrates Apple Pay launch with €0.01 ice cream cones — Irish Mirror — “Apple Pay ice cream trucks will be arriving at a number of locations across the country this weekend to celebrate the arrival of Apple Pay for AIB customers. The trucks will travel through Dublin, Cork and Galway offering €0.01 cent ice cream cones to AIB customers with Apple Pay on an eligible device.”


What's New in Payments

Google is running a massive Android Pay promo in Australia with 200,000 prizes worth $1.6 million

Google is running a massive Android Pay promo in Australia with 200,000 prizes worth $1.6 million — Android Police — “The gist is that you must be setting up Android Pay for the first time, or you must have set up a card previously but never used it. When you set up a new card in Australia or use your existing card for the first time, you will kick off a 30-day promo. Each transaction (up to 10 per day) gives you a virtual envelope, which could award you up to $500 in gift cards when opened.”





NFC World

Finnish distiller adds NFC tags to gin bottles

Finnish distiller Northern Lights Spirits (NLS) is to include NFC tags on premium Kalevala Gin bottles, allowing it to “instantly deliver authentication messages, brand stories, promotional offers, product news and other relevant content” to customers... More