Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US... More
CBN to offer NFC ads at 75 US college campuses
Out-of-home (OOH)
Display Points bring NFC ads to restaurant tables
NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade... More
Nike promotes running app via NFC
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
Linkett transforms ordinary TVs into interactive ad panels
Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays... More
NFC ads deliver recipes that change with the weather
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
Google runs NFC campaign in Australian airports
Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens... More
NFC touchpoints to drive album sales at UK music venues
British singer-songwriter Gabrielle Aplin will be the first artist to receive a boost from new NFC and QR-enabled touchpoints displayed at leading music venues across the UK... More
NFC lamp post information service to launch in Tokyo
One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service... More
Samsung promotes NFC with Robbie Williams taxi cab competition
Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities... More
Star Trek Into Darkness gets NFC promotion at airports
Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform... More
JanSport runs NFC outdoor ads in New York
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More
Blue Bite puts NFC ads into 5,000 US taxis
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
Mecca books NFC ads on trains
“We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting,” says Paul Meadows, the UK leisure company’s head of brand. More
Clear Channel promotes NFC with prizes
Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags... More
Eye picks Zappit for NFC advertising in US malls
Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform... More
South West Trains provides passengers with special offers via NFC
The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More
Consumer awareness of NFC remains low across Europe
Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found... More
Three runs NFC ad campaign on Stockholm subway
“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More
Universal Music launches NFC poster campaign in Paris
Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More
10,000 NFC ad panels go live across the UK
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform. More