CIS picks Tapit for NFC merchandising
Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More
Niklas Bakos
Samsung promotes NFC with Robbie Williams taxi cab competition
Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities... More
Codemasters Japan to promote video game via NFC
“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More
Three runs NFC ad campaign on Stockholm subway
“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More