Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month... More
Tapped to run NFC hackathons in three US cities
New York
Google Wallet takes New Yorkers to the beach
Google is promoting adoption of its Google Wallet service in the New York area with the offer of a free trip to the beach this weekend... More
7-Eleven tests NFC kiosks
Two 7-Eleven convenience stores in the New York area are testing standalone NFC kiosks to encourage shoppers to check in and collect offers and discount coupons when they visit... More
Blue Bite reports results of US NFC marketing campaign
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
NBC offers sales in taxis
US broadcaster NBC has extended an agreement with Verifone which will see the television network’s content and ads appear on the POS company’s payment-enabled out-of-home advertising system. Verifone Media has screens in 12,000 taxis — including 6,800 NFC-enabled cabs in New York — 60,000 gas stations and some 1m retailers... More
Google Wallet goes on tour
Google, Sprint and Samsung are taking Google Wallet across the US on a five city roadshow that will allow consumers to test out the NFC service in selected retail stores... More
Google Wallet teething problems
“Ever since this Google thing, there’s been lots of problems,” a cashier at American Eagle Outfitters has confided to a reporter from AdAge... More
NJ Transit to enable Google Wallet users to buy tickets with NFC
New Jersey Transit has become the first public transportation operator to announce plans to enable travellers to pay for fares with Google Wallet-enabled NFC phones. More
Video shows Google Wallet in action at US stores
Google has uploaded a video to YouTube that shows consumers using Google Wallet to make payments in a range of retail outlets in New York and in San Francisco... More
Google Wallet gets offers upgrade
Google has issued an updated version of its Google Wallet app which brings improvements to getting special offers, more transaction details, a better tutorial section and user interface upgrades — along with unspecified bug fixes. More
Google Wallet with offers goes live in Times Square
Shoppers at the flagship Times Square branch of American Eagle Outfitters can now use an NFC phone to make payments, earn reward points and collect or redeem special offers. More
Paypal pops up payments store
Paypal is to open a demonstration space in the heart of New York to show off its new retail payment technologies... More
OfficeMax goes live with Google Wallet
Customers can now use their NFC mobile phones to make payments, redeem coupons and receive rewards via Google SingleTap terminals installed at more than one hundred of the office supplies chain’s stores in five US regions. More
NFC demo to take place in Times Square
For four hours on 22 September it will be possible to use an NFC smart poster to interact with advertisements and promotions displayed on one of the New York landmark’s iconic giant advertising billboards. More
US TV network VH1 tests NFC smart posters
“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More
NFC news in brief • 3 May 2011
News in brief from the NFC world and beyond: New online NFC store • eBay buys hyperlocal ads firm • Connecthings launches reader/writer app • Google’s Groupon rival hits Portland • Chase offers chip and pin in US • Visa and Gap working on real-time mobile discounts • Nokia to transfer Symbian jobs • and a brace of research reports… More