Heineken uses BLE beacons to reward Kiwi consumers

Heineken Live

New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More



Starwood expands keyless entry to hotels worldwide

Starwood

The Bluetooth-based mobile keyless entry solution unveiled by Starwood Hotels and Resorts Worldwide in November 2014 has been extended to select Le Méridien, Westin, Sheraton and Four Points hotels, with “many additional properties” expected to go live with SPG Keyless over the coming months... More





Broadway theatres deploy BLE beacons

Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More



Transit Ticketing Today

New York subway to get NFC payments by 2018

NYC subway

New Yorkers will soon be able to pay for travel on the subway using an NFC device or contactless card following governor Andrew Cuomo’s signature proposal to redesign and renew 30 stations across the system. The plans also include introducing mobile ticketing systems that will let commuters purchase tickets on their mobile device. More







Target tests Bluetooth beacons in 50 US stores

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More