Delta is testing facial recognition technology, plans first biometric-based self-service bag drop in US

Delta is testing facial recognition technology, plans first biometric-based self-service bag drop in US — Delta — “Delta is introducing four self-service bag drop machines at Minneapolis-St. Paul International Airport this summer… One machine will be equipped to test facial recognition technology to match customers with their passport photos through identification verification, a first for US carriers.”


Target tests Bluetooth beacons in 50 US stores

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More


NFC World

Pepsi tests NFC for shopper marketing

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More