Coors Field, home of the Colorado Rockies Major League Baseball (MLB) team, has become the first sports venue to use a new version of Amazon’s palm biometric payments solution that removes the need for bar staff to manually check whether a customer purchasing alcohol is over 21... More
Philadelphia Phillies and Aramark launch Apple Business Chat at Citizens Bank Park — Aramark — “With the ease of a text message, Philadelphia Phillies fans can now order beverages using their iPhone without missing a minute of on-field baseball action… Fans in designated sections of Citizens Bank Park will be able to use Apple Business Chat to place orders using their iPhone’s Messages app to have the menu items delivered directly to their seats, as part of a ground-breaking pilot program.”
An MLB team is using the iPhone’s NFC feature for contactless stadium entry — Techcrunch — “The Oakland Athletics are piloting a new NFC ticketing solution which lets fans enter the stadium by tapping their phone (or Apple Watch) to a ticket scanner — just like you’d do to use Apple Pay. The feature uses the NFC technology that is used for contactless rewards cards (like Walgreens Balance Rewards) via Apple Pay, and this is the first time the technology is being used outside of reward cards or stored balance gift cards.”
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes... More