NFC World

Call for contributions: New report on mobile payments and the future of merchant transaction fees

The Mobile Wallet Report

The NFC World team has identified ten pressure points that suggest the arrival of mobile payments will result in a fundamental change in the overall cost of processing payments and the way in which merchants transaction fees are calculated — and we’d like to hear from anyone who is working on ways to use mobile technology to cut the cost of processing transactions at the point of sale. More


NFC World

Vodafone Australia sets out NFC payment plans

Vodafone Smartpass

“As early as next year, customers with NFC-enabled smartphones will be able to leave their wallets at home and pay for a morning coffee, an evening out with friends, or groceries, with their handset,” says the carrier’s head of strategy and business development. More




NFC World

Microsoft promotes Halo 4 with NFC

Microsoft's Halo 4 NFC poster campaign

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More





NFC World

Mobile Wallet Outlook: Merchants and new financial services players flex their mobile payments muscles

Mobile Wallet Outlook, November 2012

In the November edition of Mobile Wallet Outlook, the monthly trends bulletin for subscribers to The Mobile Wallet Report, the NFC World team examines the role US merchants plan to play in mobile payments and how the move to mobile is creating new opportunities for alternative players to define the bank account of the future. More




NFC World

Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More


NFC World

Rogers and CIBC switch on NFC payments in Canada

CIBC and Rogers launch their NFC payments service

Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November. More







NFC World

Inside Secure launches multi-owner secure element

Inside Secure's Pierre Garnier

“With the availability of the VaultSecure IC, smartphone manufacturers, mobile network operators and other trusted third parties can co-own the SE and install, personalize and administer their own open- or closed-loop payment, access control, transit, loyalty or other secure applets,” says Inside’s Pierre Garnier. More