Bluetooth 5 to increase capacity for advertising

Bluetooth SIG

The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More











What's New in Payments

Google to launch Android Pay in the UK in the “next few months”

Android Pay UK launch supporters

Google has announced that it is to launch its Android Pay mobile payment service in the UK within the “next few months.” The service will launch with support from MasterCard, Visa and eight UK financial institutions. Barclays, one of the UK’s “big four” banks and an NFC mobile payments pioneer, is a notable absence from the list. More



Proxama and Google bring the physical web to London buses

Proxama

PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More