NFC World

Pepsi tests NFC for shopper marketing

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More



NFC World

Thinfilm to offer NFC temperature sensors for product packaging

Printed NFC barcode

Printed electronics specialist Thinfilm is to introduce low cost NFC time and temperature sensors that can be incorporated into the packaging of food products and other perishable items, to enable consumers, distributors and merchants to use an NFC phone to check that a product has been kept at the required temperature all the way through the supply chain... More



NFC World

AMS develops NFC chip for medical implants

SL13A: A block diagram shows how the new NFC sensor IC works

Chip maker AMS has unveiled a sensor-enabled NFC tag that could be used in a subdermal implant, enabling diabetes sufferers to read their glucose levels at any time by simply holding an NFC phone to a tiny device implanted under their skin — and replacing the need for finger pricking and dedicated glucose monitoring devices... More