Shopkick drives $1bn in revenue

Location-based shopping app Shopkick reports that it has driven more than US$1bn in revenue for its partner retailers since its launch in 2010, more than half of which occurred in the past year... More



Graceland uses Bluetooth beacons to guide Elvis fans

Elvis fans can see "room-specific content" as they tour the King's mansion with a borrowed iPad

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More



Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More














NFC World

Starhub launches NFC movie tickets in Singapore

StarHub

“The mobile ticketing innovation is the world’s first NFC mobile wallet with P2P redemption of movie tickets,” says technology provider C-SAM. “This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing.” More


NFC World

The Mobile Wallet Report: PayPal takes its digital wallet overseas, biometrics gain ground and marketers flock to Apple Passbook

Mobile Wallet Market Briefing: PayPal

In the December edition of Mobile Wallet Outlook, the NFC World team examines the resurgence of interest in using fingerprint verification at the point of sale, the innovative new services being built on top of Apple’s Passbook mobile wallet and the latest consumer adoption surveys. Our first “spot report” takes an in-depth look at PayPal’s digital wallet and in-store payments strategy and asks whether the online payments giant can succeed in crossing the online-offline divide. More



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