Android users to get app-free beacon messages

Chrome for Android

Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download a specific app... More










Twitter invests in beacon marketer Swirl

Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m... More


SXSW to deploy 1,000 beacons

The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues... More





OnStar to deliver offers to drivers on the move

GM Onstar will deliver coupons to drivers

OnStar, a General Motors subsidiary that provides subscription-based in car communications, security, navigation and remote diagnostics throughout the US, Canada and China, is to roll out an extension to its platform that will enable retailers to send drivers coupons tied to their specific destinations. More





Apple patent unlocks cars with BLE

A recently published Apple patent hints that the company is working on future CarPlay functionality that would allow users to lock and unlock car doors, start engines and perform other tasks using their iOS device and geofence technology... More


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