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Katharine Challinor

One news story about Katharine Challinor


IPC Media promotes magazine sales via convenience store beacons

By Sarah Clark • 27 August 2014 • nfcw.com
One Stop stores to introduce Bluetooth Low Energy (BLE) beacons to push discounts on magazines

Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite Week magazines... More


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