Three in four US Apple Pay users ‘are attracted to the Apple Card’
Three-quarters of Apple Pay users are attracted to the Apple Card — and so are 60% of eligible non-users, a US consumer survey conducted by Auriemma Group has found... More
Jaclyn Holmes
Analysts: Contactless card rollout could push US mobile payment users back to plastic
Familiarity with mobile payments could help to drive adoption of contactless cards in the US but could in turn move those that have already adopted mobile payments back to physical methods of payment, according to a new issue of Auriemma Research’s Mobile Pay Tracker... More
Offers increase US mobile payment transaction frequency in stores by 50%
Transaction-based incentives are driving the use of mobile payments both in-store and in-app across the US, research from Auriemma Consulting Group (ACG) shows, with those who received an incentive to use mobile payments in-store over a one-week period doing so 4.6 times compared to 3.1 times for those not offered an incentive... More
