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Digital watermarks

Five news stories about Digital watermarks


Office Depot delivers marketing messages to shoppers via Shazam audio watermarks

By Rian Boden • 3 December 2014 • nfcw.com
Office Depot

Office Depot has become the first retail chain to roll out Shazam In-Store, a mobile marketing platform that makes use of the Shazam music discovery app, inaudible digital watermarks, a merchant’s overhead music system and a location-based platform developed by Mood Media to send promotional messages to shoppers’ mobile phones... More


Transit Ticketing Today

Edinburgh trams use QR codes to validate mobile tickets before boarding

By Rian Boden • 30 June 2014 • Updated 27 January 2019 • nfcw.com

The city of Edinburgh’s new tram service is using QR codes placed at tram stops to validate passengers’ mobile tickets before they board... More


Ticketmaster adds animated watermarks to mobile tickets

By Rian Boden • 17 June 2014 • nfcw.com

Ticketmaster has launched an iPhone app that uses an animated watermark to prove that a mobile ticket is authentic and valid... More


What's New in Payments

French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

By Rian Boden • 2 June 2014 • Updated 5 February 2019 • nfcw.com
INTEGRATED: PowaTags will help Comptoir des Cotonniers to turn magazine ads into virtual boutiques

French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for goods with their mobile phone... More


Introducing NFC World+, the new way to keep up to date with the mobile transaction revolution

By Mike Clark • 7 May 2014 • nfcw.com
NFC World+ Knowledge Centre

Starting today, NFC World has a new name and a new mission — to report on the full array of emerging technologies that are transforming how consumers choose what to buy, who to buy from, and how to pay... More


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  • Shell lets motorists make hands-free contactless fuel payments at the pump with RFID
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  • German football club trials NFC scarves that let fans access the stadium and receive special offers
  • Hong Kong Fire Services Department to launch contactless triage cards to improve emergency response management
  • Colombia to let citizens use digital ID for contactless cross-border travel in South America
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  • More than 34m merchants worldwide to accept contactless payments on NFC smartphones by 2027
  • France lets citizens add a digital version of their health insurance card to their smartphone

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