Office Depot has become the first retail chain to roll out Shazam In-Store, a mobile marketing platform that makes use of the Shazam music discovery app, inaudible digital watermarks, a merchant’s overhead music system and a location-based platform developed by Mood Media to send promotional messages to shoppers’ mobile phones... More
The city of Edinburgh’s new tram service is using QR codes placed at tram stops to validate passengers’ mobile tickets before they board... More
Ticketmaster has launched an iPhone app that uses an animated watermark to prove that a mobile ticket is authentic and valid... More
French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for goods with their mobile phone... More
Starting today, NFC World has a new name and a new mission — to report on the full array of emerging technologies that are transforming how consumers choose what to buy, who to buy from, and how to pay... More
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