L’Oréal cosmetics brand Shu Uemura has unveiled limited edition stickers embedded with an NFC chip that purchasers can place on their face and then scan with their NFC smartphone to create digital content... More
Adidas has partnered with artist Fewocious for a limited edition drop of 4,500 pairs of sneakers that fans will purchase initially as a digital ‘Trefoil Flower Mint Pass’... More
Renault is releasing a collection of individually numbered limited edition sneakers fitted with an NFC chip that enables purchasers to link their purchase to a non-fungible token (NFT) that certifies their ownership and authenticates its provenance with a tap of their smartphone... More
Fashion house Hugo Boss has added an NFC tag to a range of baseball caps that enables purchasers to create non-fungible token (NFT) digital twins that they can use to dress avatars on the Ready Player Me metaverse platform... More
A consortium of Japan-based financial services and technology providers is to develop a ‘metaverse economic zone’ where consumers will be able to create a digital twin or ‘auto learning avatar’, access digital experiences and authorise payments to merchants and service providers with a digital authentication credential or ‘multi magic passport’ (MMP)... More
Nike and its digital fashion brand Rtfkt have launched a hoodie incorporating an NFC chip that enables purchasers to connect it to a digital version of the garment in the form of a non-fungible token (NFT) that can be ‘worn’ by digital avatars in Rtfkt’s Clone X avatar ecosystem... More