How Coca-Cola is using smartphone data to personalise in-store ads

How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”




What's New in Payments

Rambus unveils Unified Payment Platform for mobile payments and loyalty

Rambus

PARTNER NEWS: Rambus has unveiled a mobile payments platform that will allow retailers to launch mobile payment and loyalty services that securely store and manage a variety of payment cards, as well as gift cards and loyalty points, to enable consumers to pay with credit, points and coupons in a single transaction at the point of sale... More


What's New in Payments

Australia’s retailers join the banks in their battle with Apple Pay

Australian Retailers Association

The Australian Retailers Association (ARA) has come out in support of the group of four Australian banks seeking stronger negotiation powers with Apple over the introduction of Apple Pay in the country, saying they believe access to the NFC functionality in the iPhone would allow retailers to provide “a richer and more convenient customer experience”... More



What's New in Payments

Eight in 10 US consumers would prefer an Amazon Go automated store to traditional shopping

Amazon Go

Some 84% of US consumers say they would enjoy shopping at an Amazon Go automated store more than a traditional grocery store, but a fifth think they would lose out on traditional shopping experiences by doing so, the results of a survey of 1,000 shoppers released by packaging solutions provider Shorr Packaging show... More







What's New in Payments

Samsung Pay boss reveals plans for ‘more aggressive expansion’

Thomas Ko of Samsung

Samsung Pay is planning “more and more aggressive expansion”, global general manager Thomas Ko has told NFC World in an exclusive interview at Money2020 in Las Vegas, as it emerged a new Deals feature will go live next month and the mobile payments service will operate in Malaysia and Thailand by the end of the year... More




Cardiff Blues fans get BLE beacon messages

Fans of Welsh rugby union club Cardiff Blues can now receive personalized messages and coupons on their mobile phone through Bluetooth Low Energy (BLE) beacons installed at the team’s stadium... More




Walgreens enhances paperless coupon feature

Customers of US drugstore giant Walgreens can now redeem paperless coupons for online and in-store purchases and “clip” offers on product pages and in search results through the Walgreens mobile app... More