NFC World

Sheep Inc uses NFC tags to let sweater buyers trace their purchase back to the original fleece

Sheep Inc: The world’s first carbon-negative fashion brand — Evening Standard — “Each sweater comes with an NFC tag on the hem, marked with a unique serial number. When scanned with a smartphone, the full details of the garment’s manufacturing journey and carbon-footprint are unlocked… In amongst all the information and insights on material origins, water usage and production techniques that appear when you scan the tag, is also the name of the sheep who provided the wool for your sweater.”



Researchers build ID data into smart clothing

How to store information in your clothes invisibly, without electronics — University of Washington — “Most people today combine conductive thread — embroidery thread that can carry an electrical current — with other types of electronics to create outfits, stuffed animals or accessories that light up or communicate… The UW researchers realized that this off-the-shelf conductive thread also has magnetic properties that can be manipulated to store either digital data or visual information like letters or numbers. This data can be read by a magnetometer, an inexpensive instrument that measures the direction and strength of magnetic fields and is embedded in most smartphones.”


NFC World

Nike to connect with basketball fans via NFC tags in NBA jerseys

Nike and NBA introduce new statement edition uniform, first on-court hooded jacket and the first NBA Connected Jersey, the future of fan apparel — Nike — “Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists — all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.”