Target tests Bluetooth beacons in 50 US stores

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More



NFC World

Reed Exhibitions uses NFC for IBTM America visitors

Ibtm America

Event organiser Reed Exhibitions is using Poken’s conference technology platform at the IBTM America exhibition in Chicago to collect exhibitor information, let attendees check-in for meetings, and exchange and collect contact information and digital brochures using an NFC device... More














NFC World

Snack machines go Google

US-based vending machine technology provider Cantaloupe Systems has equipped 6,000 units in San Francisco, Chicago and the mid-Atlantic region to accept Google Wallet, AllthingsD reports, while Chicago-based Mark Vend plans to convert half its 2,000 machines in the first half of 2012... More