The BebaPay service is now live on buses in Nairobi and a free app enables any Android NFC phone to be used as a card reader. Shops, traders and small businesses will be able to use Google’s BebaPay in the future “to accept payments from customers, without needing expensive tills and cash registers.” More
Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags... More
Five hundred bus stops in the centre of Madrid have been equipped with NFC tags, allowing passengers to access arrival times and tourist information with their NFC phones... More
The new Mobile Ticket service is available on 96% of the city’s public transportation network and is set to be expanded to up to nine more cities across Russia this year. More
Boloro Kuwait has completed a contactless payments pilot on public transit in Kuwait City... More
82% of participants felt that the NFC bus ticketing system was better than the current subscription-based system and 88% felt that it was a good way to be able to pay for their journeys. More
Active users are now paying with Isis five or more times a week, says Jim Stapleton, the NFC payments platform’s chief sales officer. “Consumers actually only need to know about the passcode, and you kind of have a mental ‘Oh!’ right there as they realize their leather wallet does not have a passcode,” he explained. More
The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.” More
Public transportation users in the French city of Caen will be able to use NFC phones to pay for their bus and tram tickets from June 2013... More
New Delhi-based mobile wallet provider xpWallet has introduced an NFC ticketing solution for bus and train operators that lets commuters purchase tickets from conductors equipped with NFC phones... More
Public transportation users in London can now pay their fare with a contactless credit, debit or charge card on any of the city’s 8,500 buses... More
Participants in the trial can use their NFC phones on Milan’s public transport network, in around 1,000 stores and to access interactive information services. More
Isis NFC mobile wallet users in Salt Lake City will be able to ride free on all Utah Transit Authority (UTA) public bus, Trax light rail and Frontrunner commuter rail services when they use their Isis Mobile Wallet, the NFC venture — which launched today — has told NFC World... More
RTA, the Dubai roads and transport authority, has announced plans to introduce NFC ticketing across the emirate’s metro, bus and water bus services next year. More
The mobile network operator has partnered with CTA, the public transportation operator for Spain’s Asturias region, to pilot test a service that allows customers to charge transit ticket purchases to their mobile phone bill. More
Rock the Vote, an organisation which aims to motivate young people to vote in this year’s US presidential election, is including NFC tags in its out-of-home media campaign... More
All three of Singapore’s mobile network operators are now offering commercial NFC services, enabling consumers to make purchases at more than 20,000 merchant points of sale across Singapore. More
UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London... More
The Russian mobile network operator is providing customers in the city of Yekaterinburg with the ability to store bus, tram and metro tickets on either a mobile phone with built-in NFC or a SIM+antenna add-on that works with standard handsets. More
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More