Shazam has launched a visual recognition marketing platform that lets its mobile app users scan Shazam-enabled logos or QR codes placed on images to access custom mobile experiences including interactive content, special offers and the ability to purchase items or share them with others... More
“Visitors to Turkish Airlines’ Lounge Istanbul at Atatürk Airport will now be able to access the digital Sky Library on their own devices following the installation of iBeacons in the lounge,” Future Travel Experience reports... More
Amazon has launched Fire, a smartphone that includes 3D “dynamic perspective” technology and a dedicated Firefly button that lets users recognize — and buy from Amazon — physical products, movies and music that they come across as they shop, browse and socialize... More
Japan-based Dai Nippon Printing has signed a partnership deal with US startup T+ink, developer of an invisible conductive ink technology that can be used to let consumers interact with books, magazines, advertising, tickets, product packaging and other printed media using a smartphone or other mobile device... More
A visitor information service that combines ebooks and mobile apps with NFC and QR codes placed at tourist attractions is to be expanded across the Philippines... More
London branches of Tesco-owned restaurant chain Giraffe have begun offering customers daily giveaways through NFC table tents as part of an online advent calendar campaign... More
NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More
The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT on Thursday 12 December, will focus on using NFC in toys and games... More
A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a lending library into a modern “problem solving” service for local citizens... More
Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens... More
An NFC mobile shopping application developed by mobile financial services provider SafePay Systems has achieved an overall satisfaction rate of 90% with shoppers who used the service during a pilot at Hungarian bookstore chain Libri — and 96.4% said they would recommend the service to a friend... More
Readers of a biography of former Nokia chief technology officer Yrjö Neuvo can access multimedia content by tapping an NFC tag inside the book’s back cover with their phones... More
The developers behind Project Ingeborg, which can provide visitors to a town or city with the ability to download books, works of art and other information relevant to particular locations via NFC tags and QR codes, have made the system available as a plugin for the popular WordPress content management platform... More
Readers of “Catch the Sun: Ballooning Across the Globe” will be able to use their NFC phone and the tags embedded throughout the book to access movie clips, download music, share to social media and even add their own content. More
Seventy sites in the Austrian town of Klagenfurt have been equipped with NFC and QR code stickers that enable visitors and local residents to download books related to the location of each sticker... More
With an NFC-enabled Nook, you could “walk up to any of our pictures, any [of] our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience. That’s coming, and we could lead in that area,” the US bookseller’s CEO has told Fortune. More
The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact Mobile, are to ship with NFC stickers on their front covers... More