London buses get on board beacon rollout

Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama... More


Beacons on menu for Cathay Pacific lounge guests

Guests using Cathay Pacific’s business and first class lounge at San Francisco International Airport will be able to receive information about food and beverage menus and other available amenities with their smartphone via beacons installed across the lounge... More






Beacons link in Cannes Lions contacts

Visitors to this year’s Cannes Lions event will be notified when one of their LinkedIn contacts is nearby or when they have signed up for the same sessions as a favourite via beacons installed by Eventbase... More


40 Adelaide venues install beacons

Forty bars and nightclubs across the Australian city of Adelaide have installed Bluetooth beacons to track visitor attendance and push offers to passers-by using a platform provided by startup Little Birdy... More


Netherlands museum deploys beacons

The Groninger Museum in the Netherlands has deployed beacons to send information about its exhibitions directly to a visitor’s smartphone running the museum’s mobile app, developed by startup Tapme Media... More