PARTNER NEWS: NXP has put its support behind two new reference platforms that will enable “innovation and rapid development” for smart wearables. The platforms target a range of internet of things (IoT) applications with open-source hardware and software, form-factor flexibility and expandable solutions for designers to adapt to changing market needs. More
Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download a specific app... More
Attendees at Super Bowl 50 over the weekend were notified of related events, points of interest and prizes on their smartphones via a mobile app and Bluetooth Low Energy (BLE) beacons installed in locations across the San Francisco Bay Area... More
NFC World is pleased to welcome NFC and mobile payments pioneer Proxama as a member of its partner program... More
Travellers passing through Bologna Airport in Italy will soon be able to download the airport’s mobile app by tapping NFC tags or scanning QR codes with their mobile phone... More
Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More
US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers... More
Beacon manufacturer Estimote has raised US$10.7m in a Series A investment round led by Javelin Venture Partners... More
Attendees at this year’s CES show in Las Vegas had the chance to participate in a scavenger hunt that used Bluetooth low energy (BLE) beacons provided by Radius Networks... More
PARTNER NEWS: Digital security giant Gemalto has launched a solution which can bring public key infrastructure-based authentication and security to any device through a Bluetooth Low Energy (BLE) connection... More
Blind and partially sighted people are being guided around London’s Euston station via Bluetooth Low Energy (BLE) beacons and Wayfindr, a venture between UK charity the Royal London Society for Blind People (RLSB) and digital studio ustwo... More
Nearly 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacons by 2020, up from 11m this year, Juniper Research predicts... More
More than 100 retailers and hospitality locations across the city of Tilburg in the Netherlands have begun installing Bluetooth Low Energy (BLE) beacons to send out targeted messages to customers... More
Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now... More
Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts... More
More than 30,000 Danish merchants using Verifone POS devices will now be able to accept in-store mobile payments through Swipp — a service owned and supported by a consortium of more than 70 banks. This will be made possible via a “minor upgrade” to their existing terminals and “a number” of locations are expected to go live from December 2015, according to Swipp. More
Shoppers in four Taubman shopping centres in the US will soon receive offers on their mobile device via the guest WiFi network and mobile retail solution StepsAway... More
PARTNER NEWS: AMS’s BoostedNFC technology has been included by STMicroelectronics in a new NFC board that will let developers quickly implement secure contactless technology in devices with tight space constraints, such as IoT nodes and wearables... More
Bluetooth beacon provider Sensoro has linked together the 110,000 Bluetooth Low Energy (BLE) beacons it has deployed across China to create a single platform that marketers can use to send highly targeted offers to shoppers... More
A 24-page white paper designed to give banks, processors, OEMs, retailers and other issuers a clear overview of the evolving world of mobile payments is now available to download from the NFC World Knowledge Centre. More