Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app... More
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
Australian mobile phone retailer Allphones has installed NFC-enabled promotional pillars at Sydney’s Allphones Arena, one of the largest stadiums in the country... More
452 people registered to attend NFC World’s first webinar, sponsored by NFCtags.com and featuring speakers from Smartrac, Nokia and Tapit. More
NFC World’s editor, Sarah Clark, will be hosting a free webinar on “NFC Advertising in Practice” on Wednesday 18 April... More
Australian NFC marketer Tapit is using the technology to promote a scratch card game for SA Lotteries... More
