Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency... More
Microsoft is to close its QR-like Tag programme, handing over the reins to barcode specialist ScanBuy... More
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app... More
Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays... More
UK-based Wooshping has shown how bands can use NFC tags to allow fans to add their music to Spotify playlists, so just tapping a smart poster can start a track playing... More
“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More
A new report from the NFC World team has found that Disney’s new MagicBand bracelet system provides unmissable lessons for anyone planning, implementing or supplying mobile wallet solutions. More
“Big data” analytics specialist Symphony Teleca has signed a strategic development partnership deal with printed silicon tag maker Kovio... More
The GSM Association and the city of Barcelona have chosen France-based NFC specialist Connecthings to implement a series of NFC “smart access points” around Barcelona during the 2013 Mobile World Congress... More
The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.” More
Retail specialist Think&Go NFC has introduced a new version of its NFC Shopping system at the NRF tradeshow in New York... More
Identive has launched a web-based platform that allows consumers and businesses to easily deploy and manage NFC tag applications... More
NXP has launched a new generation of NFC tag chips that feature a range of built-in security features... More
US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms... More
The European Commission has given its unconditional approval for the UK’s three largest mobile network operators to form a joint venture company to introduce NFC mobile payments and promotional services in the UK. More
Poken has appointed audio visual hire specialist Smart AV as its exclusive UK partner... More
The European Commission has opened an in-depth investigation into the planned NFC joint venture between Everything Everywhere, Telefónica and Vodafone UK which will delay launch until after the London Olympics and casts doubts over the timetable for the introduction of similar projects in a number of other European countries. More
