Brits turn to mobile for purchase decision making

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new research from location ad platform xAd and call measurement technology provider Telmetrics... More





NFC World

Historic cinema uses NFC tags

The Eden Theatre in La Ciotat, one of the oldest cinemas in France, has installed NFC tags to enable visitors to watch movie trailers and access a mobile website containing news, previews, special events and schedules... More





NFC World

SAP to put NFC in vending machines

SAP shows off a smart vending machine with NFC

Software giant SAP is developing a smart vending machine solution that will provide consumers with the ability to make payments via NFC and link purchases made with social profiles, enabling owners to gain insight into consumer preferences and manage their machines more efficiently... More