Astral Media, one of the largest media firms in Canada, is adding NFC to its street furniture in Toronto and Montreal... More
Toronto and Montreal to get NFC advertising
Advertising
Vodafone to roll out mobile payments with Visa
The telecoms giant, which has 400m customers in more than thirty countries, is working with Visa to introduce a global Vodafone Mobile Wallet. Subscribers in Germany, the Netherlands, Spain, Turkey and the UK will be the first to get the new service, beginning this financial year. More
Lexus to insert NFC ad in Wired
The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert “in select copies” of the April edition of Wired magazine... More
Blue Bite reports results of US NFC marketing campaign
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
NBC offers sales in taxis
US broadcaster NBC has extended an agreement with Verifone which will see the television network’s content and ads appear on the POS company’s payment-enabled out-of-home advertising system. Verifone Media has screens in 12,000 taxis — including 6,800 NFC-enabled cabs in New York — 60,000 gas stations and some 1m retailers... More
Revosys adds NFC to taxis
An all-in-one terminal is set to allow taxi customers to pay for their journeys using NFC phones and contactless cards as well as magstripe credit/debit cards... More
20m Koreans to have NFC phones this year
Five million Koreans already have an NFC phone, says mobile network operator KT, and payments for bus, subway and taxi fares are the most popular NFC applications. More
Coca-Cola tests NFC advertising in Singapore
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore... More
NFC shopping zone opens in Seoul
Korea’s leading mobile network operators, card networks, phone manufacturers and government agencies have joined forces to provide shoppers in Seoul’s busiest shopping district with a wide range of NFC services including payments, couponing, smart posters and digital receipts. More
Three takes fight against UK NFC joint venture to Europe
The planned joint venture between the UK’s three leading mobile network operators is “anti-competitive and akin to a joint selling arrangement,” says Three UK, which was not invited to take part in establishing the new NFC service provider. More
Sears and Kmart turn bus stop posters into stores
Retailers Sears and Kmart are selling toys through QR-coded ‘shopping walls’ this holiday season... More
Old Navy tests NFC ads in Miami
The US clothing retailer is running Spanish language NFC-enabled advertisements at bus shelters in Miami, targeted at “mobile savvy” Hispanic shoppers. More
Lipton taps in to NFC ads
Lipton Ice Tea has begun testing NFC at Sydney University, with ads featuring tags that students tap with their NFC-enabled phones to ‘like’ the Lipton Ice Tea Facebook page... More
Clear Channel brings NFC to London’s Oxford Street
One hundred locations in central London’s busiest streets are to be equipped with digital advertising displays that include 72-inch HD screens and NFC. More
Newad lets shoppers buy direct from ad posters
The indoor advertising network is adding NFC to poster sites in university and college campuses across Canada that will allow students to purchase advertised products from their NFC phones, as well as to download promotional coupons and product information. More
Clear Channel enters NFC advertising market
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More
Key delivers ads at POS
POS terminal maker Key Innovations has unveiled an unattended payment terminal that uses animated menus to help customers navigate the payment process... More
JCDecaux Australia to add NFC to out-of-home advertising network
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
NFC marketers form global alliance
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More
NFC-enabled advertising network plans IPO
Out-of-house (OOH) media company RMG Networks, which unveiled an NFC-enabled advertising network in April, is in talks with banks about an initial public offering (IPO) to raise more than US$250m, Bloomberg reports:... More