xAd clippings file https://www.nfcw.com/tag/xad/ At the heart of the contactless ecosystem since 2008 Thu, 17 Jul 2014 11:45:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.nfcw.com/wp-content/uploads/2020/02/cropped-nfcw-favicon-white-32x32.png xAd clippings file https://www.nfcw.com/tag/xad/ 32 32 37289602 Brits turn to mobile for purchase decision making https://www.nfcw.com/2014/07/11/330278/brits-turn-mobile-purchase-decision-making/ Fri, 11 Jul 2014 13:00:13 +0000 http://www.nfcw.com/?p=30278 Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new research from location ad platform xAd and call measurement technology provider Telmetrics. Some 33% only use a mobile phone for […]

Brits turn to mobile for purchase decision making was written by Rian Boden and published by NFCW.

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Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new research from location ad platform xAd and call measurement technology provider Telmetrics.

Some 33% only use a mobile phone for retail shopping research, 13% for insurance and 10% for telecoms, the survey also found, while 26% of smartphone owners also used a tablet for shopping research and 21% of tablet owners also used a smartphone.

Most mobile activity happens at the beginning of the consumer’s purchasing process, the second annual ‘UK Mobile Path-to-Purchase Study’ found, with less than 20% of respondents saying they know exactly what they are looking for when they first turn to their mobile device — leaving 80% of consumers open to influence by marketers.

“Mobile users turn to their devices at multiple points while considering a purchase and often rely on it as their exclusive source for information,” says Monica Ho, senior vice president of marketing at xAd. “This creates a significant opportunity for brands to reach consumers, drive in-store foot traffic and ultimately influence their purchases.”

Brits turn to mobile for purchase decision making was written by Rian Boden and published by NFCW.

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