16 news stories.
• Should Thinaire be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Thinaire be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
Readers of Packaging Digest magazine’s current print issue have the chance to win prizes by tapping their phone against an NFC-enabled cover produced by Cellotape Smart Products, Smartrac and Thinaire... More
Bertolli Olive Oil is to use News America Marketing and Thinaire‘s SmartSource with NFC service to deliver recipes, videos and ingredients lists to shoppers while they are in the relevant aisle of a supermarket... More
Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS... More
NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device... More
Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not, get details of the nearest store that has stock available or place an online order for later delivery... More
NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade... More
Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire... More
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More
NFC World’s “Tap-to-Shop: NFC in Retailing” webinar is now available to view online... More
Tap-to-shop: NFC in Retailing, the next event in NFC World’s free educational webinar series, will be held from 14:00 to 15:00 BST on Tuesday 18 June... More
Tim Daly, co-founder of NFC marketing solutions specialist Thinaire, has been added to the list of speakers for NFC World’s upcoming NFC in Retailing webinar... More
NFC and RFID tag provider Smartrac has partnered with a number of NFC and RFID specialists to provide visitors to the National Retail Federation’s annual convention and expo in New York on 14-15 January with an interactive retail experience area... More
The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More
US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms... More
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”... More
For four hours on 22 September it will be possible to use an NFC smart poster to interact with advertisements and promotions displayed on one of the New York landmark’s iconic giant advertising billboards. More