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The Picture Works

Two news stories.


NFC World

Absolut runs NFC campaign

By Karl Dyer • 27 November 2013 • Updated 5 February 2019 • nfcw.com

Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin... More


NFC World

Picture Works promotes movies via NFC

By Karl Dyer • 27 August 2013 • Updated 6 February 2019 • nfcw.com
An NFC smart poster used to promote The Lone Ranger

Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags... More


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  • Apple to use UWB and BLE to let iPhone users make hands-free contactless interactions with smart devices
  • Norway, Finland and New Zealand top list of countries closest to becoming cashless
  • Shell lets motorists make hands-free contactless fuel payments at the pump with RFID
  • US Department of Agriculture to trial NFC and QR mobile payments for contactless state benefits
  • Samsung includes NFC, UWB and MST contactless technologies in foldable phones and wearables
  • Apple Pay expands to Malaysia
  • German football club trials NFC scarves that let fans access the stadium and receive special offers
  • Hong Kong Fire Services Department to launch contactless triage cards to improve emergency response management

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