Users of mobile marketing app Shopkick can now earn rewards via Bluetooth Low Energy (BLE) beacons every time they walk into one of fashion retailer Vanity’s 150 US stores. “Shopkick will install two shopBeacon devices in every Vanity store,” Shopkick says... More
SK Planet has launched a new Bluetooth Low Energy (BLE) service in Korea that offers customers reward points and benefits directly on their mobile device whenever they enter a participating retail location. The BLE beacon-based solution is expected to be installed in more than 10,000 stores by next month. More
Location-based shopping app Shopkick reports that it has driven more than US$1bn in revenue for its partner retailers since its launch in 2010, more than half of which occurred in the past year... More
Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of Korea’s largest shopper rewards program and part of the same group as carrier SK Telecom... More
Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers... More
News in brief from the NFC world and beyond: Twitter and Docomo add ‘touch and follow’ • Doubletwist shares songs with NFC • Airtag offers P2P loyalty • Lifera and Taztag tie up • Lockitron opens doors with NFC • DPT unveils NFC-enabled car park pay machine • SK C&C USA rebrands as CorFire • Bayer puts antennas into decorative films • Mobey Forum expands • and much more… More
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