PepsiCo

Six news stories.

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What's New in Payments

PepsiCo unveils customer loyalty programme that delivers cashback rewards to PayPal and Venmo accounts

By Sarah Clark • • Updated • nfcw.com
Bag of Lay's crisps and a smartphone with code printed over top

PepsiCo has launched a loyalty programme that lets customers use their mobile phone to scan a code printed on drink bottles and snack bags to earn 10% cashback each time they buy both a drink and a snack — and receive their rewards as an automatic credit to their PayPal or Venmo account each time their balance reaches US$2... More

Korea’s SK Planet buys US BLE offers platform Shopkick

By Sarah Clark • • Updated • nfcw.com
SK Planet and Shopkick

Mobile offers platform Shopkick, which is working with a number of high profile US retailers to roll out a network of Bluetooth Low Energy (BLE) beacons, has been acquired by SK Planet (SKP), operator of Korea’s largest shopper rewards program and part of the same group as carrier SK Telecom... More

NFC World

Pepsi tests NFC for shopper marketing

By Rian Boden • • Updated • nfcw.com

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More