Food giant Nestlé is testing face recognition payments at Nestlé Market, a concept supermarket in Barcelona, Spain, that stocks the company’s established brands as well as the latest additions to its range... More
Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal... More
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More
