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Nestle

Three news stories mention Nestle

• Should Nestle be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.


What's New in Payments

Nestlé pilots face recognition payments in Barcelona

By Sarah Clark • 14 November 2019 • nfcw.com
Finger pointing to Face to Pay Nestle CaixaBank Face Recognition POS

Food giant Nestlé is testing face recognition payments at Nestlé Market, a concept supermarket in Barcelona, Spain, that stocks the company’s established brands as well as the latest additions to its range... More


NFC World

Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia

By Sarah Clark • 31 July 2014 • Updated 6 February 2019 • nfcw.com
PROMOTION: Tags will connect shoppers with recipes, helping to drive impulse purchases

Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal... More


InMarket reports positive consumer response to Bluetooth beacons

By Sarah Clark • 19 June 2014 • Updated 29 September 2014 • nfcw.com

Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More


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• Find a list of all the companies and other organisations that have been featured in NFCW in our directory.

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New in the Knowledge Centre

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