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B2B news, analysis and educational resources on the latest trends and technologies in payments, transit ticketing, near field communication (NFC) and contactless, and beyond

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Kinetic

Six news stories mention Kinetic

• Should Kinetic be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.


NFC World

Paramount promotes Noah with NFC

By Rian Boden • 4 April 2014 • Updated 5 February 2019 • nfcw.com
Noah movie promoted with NFC

Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster... More


NFC World

JanSport runs NFC outdoor ads in New York

By Karl Dyer • 20 May 2013 • nfcw.com
How JanSport's ads will look on a New York newsstand

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More


NFC World

Telecom Italia begins NFC pilot in Milan

By Sarah Clark • 23 October 2012 • Updated 4 February 2019 • nfcw.com
Telecom Italia

Participants in the trial can use their NFC phones on Milan’s public transport network, in around 1,000 stores and to access interactive information services. More


NFC World

JCDecaux and Kinetic report results of Reading NFC advertising pilot

By Sarah Clark • 28 May 2012 • Updated 29 May 2012 • nfcw.com
NFC posters in Reading

“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More


NFC World

Thirteen major brands sign up for UK NFC advertising campaign

By Sarah Clark • 6 March 2012 • Updated 7 March 2012 • nfcw.com
A poster site in Reading announcing the arrival of NFC advertising

Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More


NFC World

JCDecaux converts British town to NFC advertising

By Sarah Clark • 29 February 2012 • Updated 5 March 2012 • nfcw.com
NFC ads go up all over Reading

All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising.  More


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New in the Knowledge Centre

  • NFC design considerations for an improved user experience
  • Webinar: Tokenization management
  • Case study: Collectors Universe uses HID Trusted Tag services
  • Driving wider adoption of digital payments at the point of sale: Accepting contactless payments on off-the-shelf smartphones or tablets
  • Webinar: NFC in Automotive

Latest news

  • Long Island University rolls out NFC digital ID cards for students and staff
  • Utah to pilot NFC and QR code-enabled mobile driving licences
  • Patent shows how Apple Pay could automatically select a card based on the user’s location
  • Turkey mandates use of NFC identity checks for remote bank account opening
  • Ypsomed leverages NFC to enable remote monitoring of insulin delivery compliance
  • Visa reports 1bn extra contactless transactions in Europe since payment limit rises
  • US Army looks to replace plastic ID cards with biometric authentication
  • NFC-enabled smart bandage aids healing, could detect Covid-19 symptoms, researchers say
  • More than 100m Americans to make an in-store mobile payment in 2021
  • East Caribbean Central Bank launches digital currency

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