NFC World

NFC World celebrates its sixth birthday

Happy sixth birthday NFC World!

NFC World is six years old today and we are celebrating with a top 50,000 website ranking on Alexa.com, 129,493 unique visitors in October and a new rate card designed to make advertising on NFC World the single most effective way for mobile commerce suppliers to reach new customers in the year ahead... More


NFC World

No support for carriers’ NFC SIMs in Apple devices?

Softcard

Softcard, the US carrier-backed NFC venture formerly known as Isis, won’t have access to the NFC support in the new iPhone 6, iPhone 6 Plus and Apple Watch until 2015, a blog post by CEO Michael Abbott suggests — and, even then, it looks as though it won’t be via a conventional NFC-enabled SIM... More



GSMA publishes NFC coupon and loyalty technical proposal

GSMA

The GSMA has published Mobile Commerce, NFC Coupons and Loyalty Acceptance, a technical proposal based on open standards that aims to provide “the tools, knowledge and methodology for mobile operators and the wider retail ecosystem to work together to develop a consistent approach to mobile loyalty and couponing”... More







NFC World

iPhone users to get NFC badges at MWC

MWC 2014 banner

iPhone users will be able to participate in the NFC Experience at Mobile World Congress for the first time this year, courtesy of free NFC iPhone cases being made available by event sponsor Incipio that will provide support for NFC entry badges as well as a range of promotional offers and information services... More