Broadway theatres deploy BLE beacons

Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More



SXSW to deploy 1,000 beacons

The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues... More


Urevu unveils wearable BLE beacons for customer reviews

uRevu customer service rating app

Shop owners and service providers could in future get real-time feedback on the service delivered by individual members of their staff, and thus improve the experience delivered to customers, thanks to a new mobile app from New York-based startup uRevu... More



Aislelabs compares beacons

Toronto-based in-store marketing specialist Aislelabs has published an online comparison examining Bluetooth Low Energy (BLE) beacon hardware from 16 different vendors including Estimote, Kontakt and Gimbal... More