NFC World

Korean art show picks NFC

A visitor uses NFC to get information about an exhibit at the Savina Museum

An exhibition at Seoul’s Savina Museum of Contemporary Art is to use NFC to allow visitors to download high definition images, delve into the stories behind each photograph and write and share reviews on Facebook... More



NFC World

Adidas adds NFC to running shoes

An Adidas NFC lace jewel

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More









NFC World

London pub picks NFC for social media marketing

An NFC tag at The Cavendish Arms

Customers of The Cavendish Arms pub in Stockwell, London, can tap their NFC phones to tags located around the premises to get special offers. Each tap sends a message to their Facebook friends and Twitter followers, telling them they are at the pub and detailing any events taking place at the venue that night. More