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Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate... More
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More
Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found... More
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More
“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More