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Carrefour uses LED lighting to send offers to shoppers in stores

By Rian Boden • 27 May 2015 • Updated 26 July 2023

French supermarket giant Carrefour is piloting an LED in-store lighting system in its Lille hypermarket that sends location-based services, offers and promotions to a shopper’s smartphone anywhere across the 7,800 square metre shop floor... More

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GE lets retailers send offers to shoppers via LED lighting

By Sarah Clark • 30 May 2014 • Updated 16 August 2019

GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers, based on their precise location within a retail store... More

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GE lets retailers send offers to shoppers via LED lighting