Adam & Eve clippings file https://www.nfcw.com/tag/adam-eve/ At the heart of the contactless ecosystem since 2008 Wed, 20 Jun 2012 10:44:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.nfcw.com/wp-content/uploads/2020/02/cropped-nfcw-favicon-white-32x32.png Adam & Eve clippings file https://www.nfcw.com/tag/adam-eve/ 32 32 37289602 John Lewis outdoor ads invite NFC touches https://www.nfcw.com/2012/06/20/316317/john-lewis-outdoor-ads-invite-nfc-touches/ Wed, 20 Jun 2012 10:43:44 +0000 http://www.nfcw.com/?p=16317 UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London. The animated digital creative promotes the upmarket store’s online Click and Collect service and prompts users to “touch your smartphone to the NFC tag to find out more.” The campaign was created by advertising agency Adam […]

John Lewis outdoor ads invite NFC touches was written by Mike Clark and published by NFCW.

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UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London.

The animated digital creative promotes the upmarket store’s online Click and Collect service and prompts users to “touch your smartphone to the NFC tag to find out more.”

The campaign was created by advertising agency Adam & Eve and produced by digital production house Grand Visual.

John Lewis's NFC-enabled ad

John Lewis outdoor ads invite NFC touches was written by Mike Clark and published by NFCW.

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