A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More
This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”... More
US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon... More
Amazon Wallet, an Android app that lets users store gift cards and loyalty cards on their mobile phone, is now available to download from Google Play and the Amazon Appstore... More
While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report has found... More
CU Wallet, a mobile payments platform developed for US credit unions and majority owned by its cooperative members, has been adopted by 65 credit unions with a combined total of more than seven million customers, the company reports... More
Messaging app Snapchat has applied to extend its trademark into two classes relating to payments, Techcrunch reports... More
PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”... More
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets... More
Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just a few clicks”... More
Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay... More
Synchrony Financial, formerly GE Capital Retail Finance, has made “a strategic investment” in LoopPay, developer of a mobile phone add-on that lets US consumers make payments at merchants equipped with magnetic stripe card terminals... More
Boston startup Robin has closed a US$1.4m seed funding round to expand and develop a solution that uses iBeacons and Bluetooth Low Energy (BLE) to let workers interact with the office space around them... More
New inspection placards that include QR codes are to be issued by the US city of Pasadena’s Public Health Department for display in restaurants and other food outlets... More
Isis, the NFC venture set up by US carriers AT&T, Verizon and T-Mobile, is to get a new name... More
HID Global has introduced a care worker tracking service that meets Medicaid Electronic Visitor Verification (EVV) requirements... More
Mobile banking, payments and budgeting startup Moven has raised US$8m in a series A funding round and will use the money to invest in new features and tools and to build its international network of partners... More
Some 31% of Americans who use a mobile banking app access the service at least once a day and more than four in five use it once a week or more, according to new research from Bank of America. Six in 10 respondents are not yet comfortable with the idea of using their smartphone as a wallet in the future, however, the survey found. More
Seamless has signed up US-based prepaid card provider InComm and the Belgian arm of POS terminal provider Ingenico as partners for its Seqr mobile payment solution... More
Almost 70% of Americans believe that EMV chip technology makes their debit and credit card transactions more secure, with only 5% feeling chip cards make their transactions less secure, a new survey released by NXP Semiconductors has revealed... More