NFC World

AMC cleans up with NFC

UK-based Advanced Mobile Communications has launched a remote worker management solution that uses NFC to allow cleaning companies to track remote staff, confirm their location and assign and monitor tasks in real time... More


NFC World

South Downs Way gets NFC sign posts

An NFC tag on a signpost on the South Downs

“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More



NFC World

UK catalogue giant Shop Direct tests NFC shopping

Very's Liverpool "window shop"

The retailer’s online department store Very.co.uk has taken over a shop front in the busy Liverpool One shopping centre to promote three fashion collections that have been specifically tailored to meet the needs of local shoppers — based on the online browsing and purchasing behaviour of customers in the Liverpool area. More




NFC World

RBS picks G&D for NFC

RBS Group, which owns the UK’s Royal Bank of Scotland and NatWest banks, has picked Giesecke and Devrient as the TSM for its TouchPay NFC payments project... More


NFC World

Marie Claire magazine runs NFC print advertisement

Marie Claire is to run the UK's first NFC magazine ad

“As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement,” says the magazine publisher’s Declan Boyle. “It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution.” More













NFC World

UK cinemas to get NFC posters

Digital Cinema Media

Cinema advertising specialist Digital Cinema Media (DCM) has partnered with outdoor media owner Primesight to install 100 NFC-enabled interactive six-sheet advertising panels in Cineworld, Odeon and Vue cinemas in the UK... More


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